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Wednesday, January 29, 2020

Quantitative and Qualitative methods Essay Example for Free

Quantitative and Qualitative methods Essay On being Sane in insane places Rosenhan, (1973). Rosenhan orchestrated one of the most famous studies criticising basic psychiatric concepts and practices; his intention was to test the hypothesis that psychiatrists cannot reliably tell the difference between people who are genuinely mentally ill and those who are not. (Coordination Group Publications 2009; Richard Gross 2010).  Eight psychiatrically normal people presented themselves at the admissions offices of twelve different psychiatric institutions in the United States complaining of hearing voices or auditory hallucinations, all eight were admitted, eleven with a diagnosis of schizophrenia and one with manic depression; after which they stopped claiming to hear voices and assumed their normal selves. They were eventually discharged with schizophrenia and depression in remission; however it took an average of nineteen days to convince staff that they were well enough to be discharged. (Coordination Group Publications 2009; Richard Gross 2010). Rosenhal has claimed that psychiatrists cannot reliably tell the difference from those that are sane and insane, Rosenhal argues that psychiatric labels stick in a way that medical labels do not therefore everything a patient does is interpreted in accordance with the diagnostic label once it has been applied; he suggested that instead of labelling a person as insane we should instead focus on the individuals specific problems and behaviours. (Rosenhal D. L. 1973). The study demonstrated the limits of classification and also the appalling conditions in many psychiatric institutions; this has stimulated considerably greater research and has led to many institutions improving their philosophy of care. Rosenhal, like other anti-psychiatrists is arguing that mental illness is a social phenomenon and merely a consequence of labelling although those who suffer from severe mental illness might disagree. (Rosenhal D. L. 1973) Validity is much more difficult to assess than reliability as for most mental disorders there is no absolute standard against which diagnosis can be compared, the primary purpose of making a diagnosis is to enable a suitable programme of treatment to be chosen thus aiding in an individuals potential recovery. Bannister et al (1964) found that there was simply no clear-cut connection between diagnosis and treatment in one thousand cases, one reason for this seems to be that factors other than diagnosis may be equally important in deciding on a particular treatment. (Coordination Group Publications 2009; Richard Gross 2010). Construct validity is the most relevant form of validity in relation to diagnosis, according to Davison et al (2004), the categories are constructs because theyre inferred, not proven entities; a diagnosis of schizophrenia doesnt possess the potential status of a physical disease, but even in the more extreme psychotic states its not possible to separate or divorce such a debilitating illness from the individual. (Coordination Group Publications 2009; Richard Gross 2010).  Davison et al believe that the DSM diagnostic categories possess some construct validity, some more than others; however, according to Mackay (1975): The notion of illness implies a relatively discrete disease entity with associated signs and symptoms, which has a specific cause, a certain probability of recovery and its own treatments. The various states of unhappiness, anxiety and confusion which we term mental illness fell far short of these criteria in most cases. (Richard Gross 2010).  Pilgrim (2000) argued that that calling madness schizophrenia, or misery, depression, merely technicalises ordinary social judgements. What is gained by calling someone who communicates unintelligibly schizophrenic? Similarly Winter (1999), argues that: Diagnostic systems are only aids to understanding, not necessarily descriptions of real disease entities. (Winter, 1999).  Classifications are needed in psychiatry, as in medicine, primarily to aid communication regarding the nature of patients problems, prognosis and treatment. It is invaluable when exchanging and/or communicating information about individual cases if there is some agreed universal terminology available and if a label can be assigned that distinguishes one patients disorder from anothers. (Claridge and Davies, 2003; Gelder et al., 1989; Richard Gross, 2010). The fact that there are different classification schemes demonstrates that theres a certain degree of arbitrariness about how people are diagnosed, DSM-IV and ICD-10 merely represent the current beliefs of experts in the field regarding how such psychological disorders should be classified. (Richard Gross, 2010).  The fact that they, (DSM and ICD) are not identical indicates that the diagnostic categories they suggest are somewhat arbitrary and often represent compromise. This is bound to be the case, since the contents of both merely result from decisions made in committee by groups of professionals, experienced in their own fields, but often of differing theoretical persuasion or clinical expertise. (Claridge and Davis 2003; Richard Gross, 2010).

Tuesday, January 21, 2020

Nike Analysis Essay -- Business Analysis Shoe Industry

Since being founded in 1962, Nike has grown from a small fledgling shoe retailer into a world-wide corporate giant. During its first year, sales for Nike were $8000, but as of November 30th, annual sales for Nike were over 12 billion dollars. (hoover) Although Nike already dominates the sporting world, there are many opportunities for growth. According to our research, key strategic challenges facing Nike are increased competition from Adidas with their technological shoe, the Adidas One, and a potentially fatal inability to enter a new growth market such as the extreme sports market. Our recommendations to help Nike confront these challenges consist of developing a product to remain competitive with Adidas, and also an aggressive move into the extreme sports market. Our first recommendation for Nike is to develop a shoe that will compete with the new, technologically advanced Adidas One running shoe. The Adidas One, which will be available in March 2005 at a cost of $250 dollars, is a high-end, high-tech athletic shoe. Features of the Adidas One running shoe include sensors that measure how much compression is put on the heel of the shoe with each step, a microprocessor that can adjust the cushion of the heel based upon roughness or softness of the terrain, buttons that allow for different comfort levels to be set, and a lithium-ion battery that last about 100 hours. (time-sporting life) With their new shoe, Adidas threatens to capture some market share in the running shoe segment. This stands to be a substantial amount of lost profits if Nike is not able to compete. Fortunately, Nike is already well established in the athletic shoe industry. It should be able to utilize its strength of brand equity compete effectively with the Adidas One. According to market research from NPD Group,  ¡Ã‚ °running is heart and soul of the athletic shoe industry. ¡Ã‚ ± Americans last year spent over 4.5 billion dollars on running shoes, accounting for 25 percent of all money spent on athletic shoes and making them the top category in athletic footwear. (Knight Ridder Tribune)   Ã‚  Ã‚  Ã‚  Ã‚  We recommend that Nike produce a shoe that not only exceeds the technological capabilities of the Adidas One shoe, but also offers a more affordable approach to high tech footwear. Currently it is estimated that serious runners buy an average of 3 to 4 pairs of shoes per year. At 250 dollars ... ...e been implemented, this step helps to acknowledge success and hard work of employees. By reinforcing the good behaviors of employees, Nike can ensure future success and help create a new status quo. The fifth and final step is evaluation.  ¡Ã‚ °Management needs to know whether the change has had the intended effects ¡Ã‚ ± (Lewis). By evaluating the implementations, Nike can ensure that its actions have been effective. For example, if it is determined that creating a new shoe is not working; Nike can halt production of the shoe before further losses are incurred. Equally, evaluating the profitability of the move into the extreme sports market can help Nike determine whether it should continue funding advertisements and sponsorships. In conclusion, we recommend Nike use the five steps for planned change as a tool to help implement our recommendations of creating a new technological running shoe and entering the extreme sports market. These steps include creating a vision, communicating the vision, empowering employees, institutionalizing the new behavior, and finally evaluating the success. By using these steps, Nike can ensure a smooth transition when in implements our recommendations.

Sunday, January 12, 2020

Cannibalism: Crime or Survival? Essay

Cannibalism has gone through stages of acceptance to morally corrupt and unspeakable. When faced in a dire situation, such as isolation and deterioration of the mind and body, cannibalism becomes an option of survival. When people confess of their actions, is it fair for us to judge? What would a person do in that situation, and can one honestly punish another for survival of the fittest? Cannibalism dates back as far as the earliest signs of human life. By definition, cannibalism is â€Å"the eating of any species by another member of the same species,† (â€Å"Cannibalism†). Wolves, for example, will eat another wolf if there is no other form of nutrition to be found. This is an example of survival of the fittest, an instinct born unto all living creatures. Cannibalism is primitive in human nature, dating back to the Carib Indians of the West Indies. In the Arwakan language, â€Å"carib† literally translates to â€Å"cannibal.† The practice of eating human meat, whether in ritual or punishment, has been practiced in nearly every part of the world. The reason for cannibalistic behavior has varied among the people. Headhunters, for example, believed eating parts of a victim’s body would grant them magical powers. Some tribes ate criminals to punish them or gain revenge for the crime. Primitive rites commonly involved human sacrifice, and it was not uncommon for the sacrifice’s family to eat certain parts of the body. This practice is labeled â€Å"endocannibalism.† As time progressed, cannibalism went from common practice in the east to an unspeakable sin in the west. Cannibalism is most commonly practiced due to the result of extreme physical necessity in isolated surroundings. It has been justified as â€Å"a model of behavior in food processing as a response to nutritional stress,† (Ellis et al. 4) Essentially, cannibalism in such desperation comes down to practical logic. If one is starving, one eats what  is offered. Examples of this include survivors of a plane wreck stranded without food; boat wrecks on isolated islands; or, more commonly, families trapped in a snowstorm in any large mountain range. One of the most recent cases of cannibalism known is that of Andes flight disaster. In 1972, an Uruguayan rugby team, along with their family and friends, were on their way to Chile to compete when the plane crashed in the Andes mountain range. Several died in the initial crash, and more died due to the harsh conditions and injuries from the wreck. Ten days passed before the little bit of food that was rationed ran out. The group lived for two months before rescue came, and in that time they had committed the unspeakable act. As a group, the survivors agreed to turn to cannibalism and endocannibalism in order to survive. Out of the original forty-five, only sixteen came from the mountains alive because of their survival technique. This group had indulged in what is called survival cannibalism. Survival cannibalism is an innate form of survival that anthropologists believe exists in all humans. When the rugby team was faced with their dire situation, they indulged on their native instinct to satisfy nutritional need before abiding to the morals of society. When rescued, the team told reporters that it was a sort of communion; they ate as little as possible so as not to desecrate the dead. â€Å"Jesus gave the disciples His blood and His flesh at the Last Supper, so we were kept alive through Him,† explained one of the survivors when the press demanded an answer as to what they ate to stay alive (Stranded Gonzalo Arijon). The Uruguayan and Chilean publics accepted these survivors, even though the media slandered them and called them inhumane and cannibalistic. Another, perhaps more famous case of survival cannibalism is the story of the Donner Party. The Donner Party was a group of families being led west by brothers George and Jacob Donner in the winter of 1846-47. The unfortunate groups of pioneers were trapped in the snowy Sierra Nevada Mountains because they did not foresee that they had set out too late in the year with too little provisions. The group traveled through the Great Plains, losing much of their cattle due to heat and starvation. As the group headed on, they left the warmth of the desert-like plains and entered the cold and snow of  the mountains. Their food supply dwindled as they tried to make a pass through the Sierra Nevada range, their remaining cattle became buried in the blizzard-like weather conditions, and many wagons had to be abandoned. The party set up camp in a valley, hoping to wait out the storm and continue on. The wait turned from a few days to weeks, then from weeks to months. The food supply ran out; leather books, oxen hide blankets, and tobacco became a daily meal. Relief parties were sent form California, but they could not take everyone at once. â€Å"If we do not find food, we will have to commence on the dead,† stated Tamsen Donner, wife of George Donner, when the first relief party came to take her oldest children out of the mountains (Burton 166). Tamsen was left with five children and her nieces and nephews to feed as well. The party ran out of oxen hides and leather to eat. The only way a mother was to keep her children alive was to feed them the only food source available. Careful not to choose their relatives, members of the Donner Party ate the only food source available: cadavers of those that had died. When reintroduced into the Californian society, the living members were shunned. Was it right of society to judge them so harshly? How could pioneers claim they would not do the same, when in reality it is more probable that they would? Louis Keseberg, the last member of the party to leave the mountains, was tried for murder. The public should not have demanded that that a survivor of such perils be ostracize d just for living. Another conflicting case is that of Alfred â€Å"Alferd† Packer, dubbed â€Å"Colorado’s Cannibal.† Packer was a mountain guide in 1873 Colorado. He was hired to take a group of men through Bingham Canyon, Utah. This expedition did not end as planned. As with the Donner Party, Packer had not realized that his company had set out too late and would lead to a fatal end. Many men turned around when they were rescued from the cold by a group of Indians, but five remained with Packer. The men set of, no heeding the warnings from the Indians. Sixty days after they left the campsite, only Packer emerged from the canyon. Questions arose to which Packer had no answer, so he lied. He told three versions of his story of survival, and only a few facts were found to be truth. Their food supply had run out and  the men agreed to eat whoever died from starvation. Shannon Bell had killed the four other men while Packer was searching for food. Packer killed Bell due to self-defense, and Packer did not resort to cannibalism until starvation overtook his guilt for the deaths of his men. Alfred Packer was called a murderer and sent to jail, even though he killed in self-defense. It was too quick of a decision to send this man, who was in a starved mindset, to a punishment in which he did not deserve. It is true that Packer was epileptic, and very possibly had several psychological problems, but that did not make him a killer. He was just trying to survive. Learned cannibalism is another category of cannibalistic behavior. It is when one is not driven by hunger to eat the flesh of another human. However, learned cannibalism is often thought of as the cause for Hannibal Lecter-style murders. Anthropologists deny that learned cannibalism is what such killers practiced; it is a method of ritualistic behavior that our human ancestors have passed down through generations. The Japanese army adopted such rituals during their last war. Why did the army commit such a primitive act? Some men state it was to bring to troop together, to give them nerves of steel, so to speak. Others claim it was to clear the taboo in case they ran out of food. Still, some say that it was because the soldiers wanted to gain the powers of the enemy, just as the headhunters had done so long ago. The Japanese military kept these cases filed away, not speaking of the ruthless acts the men committed. Now that the files have been uncovered, the question of whether or not this can be classified as a crime must be answered. With finding that answer comes more questions: Which men are right? Were they really starving, or were they just soulless beings? Was murder enacted to pursue this activity, or were the men already dead? So many questions arise that it is nearly impossible to have a clear, truthful answer as to whether this was a war crime or not. The psychological reason behind cannibalistic behavior ranges from starvation to perversion. â€Å"Cannibalism might be seen as the highest level of sexual perversion. This is closely related to the equally rare carving up of bodies, following sexual crimes and sadism,† state psychologists when asked if cannibalism can be considered a true crime, or if it is just a taboo of western culture (Capraro â€Å"Cannibalism is not a Crime†). Cannibalism isn’t listed as a crime;  the only trespasses a person can be tried for are manslaughter and rape. There is no sentencing to accompany the cutting up or eating of the body. Some people say that cannibalism should be labeled as murder. What if it was not murder that was committed? The custom of the sea dictates that, when a boat is crashed or stranded, survivors are to rely on the dead for food. There is no murder involved if the dead had come to be so due to natural causes. Society has become engrossed with stories of cannibals, murderers, and rapists. People gossip and read in depth about such crimes, feasting on the horrible tales which western culture has only read in stories from Edgar Allen Poe and the like. But what about when it happens in their own culture, to people on their own street? One name sticks out when cannibalism comes up: Armin Meiwes. The case of German native Meiwes is tricky because he could not be sentenced since cannibalism is rarely committed in today’s western culture and is not classified as a crime in Germany. Meiwes’s â€Å"victim,† Bernd Brandes, a man who was in a sexual relationship with Meiwes, had conceded to be killed and eaten by Meiwes. Meiwes could only be convicted for killing upon request and disturbing the peace of the dead (i.e. eating the body instead of burying it). Meiwes admits to being a true cannibal, and is acceptance of his branding as a murderer. But cannibalism does not always involve murder. Brandes consented to having part of him cut off and eaten, thus leaving him alive, and then later asked to be killed and consumed. Meiwes will be forever classified as psychotically disturbed and sexually perverse for his disposition on cannibalism. Society is unacceptable of cases such as Armin Meiwes simply because of the horrific act that is involved. The public demands stronger sentencing, or the death penalty as an eye-for-an-eye repayment. Cannibalism has been passed down through generations around the world, and as time has progressed it has become an ugly, horrible act. Yet, we are obsessed with learning about it. The famous book Hannibal by Thomas Harris spawned movies and general interest in the acts that the main character committed. Harris also gives the view of why cannibalism happens. Most cases of cannibalism occur from a deep psychological problem. Maybe the person who committed the act is  extreme obsessive-compulsive and cannot stand to have a mess; therefore, eating the body disposes of the mess and clears the act from the mind. As a child, the â€Å"cannibal† may not have had a strong relationship with their same sex parent and developed an over-dependent relationship with the opposite parent or a si bling. Such as Armin Meiwes, who had no apparent male figure in his life, consuming the flesh of someone he was close to was a way of keeping the person close to himself forever. As stated before, cannibalism can be seen as the highest level of sexual perversion, therefore many of Freud’s theories on oral fixation and sexual aggression can provide a possible explanation of the thought process of cannibalistic people. The perpetrator of the behavior is fixated on sexual pleasure resulting from the mouth. He or she enjoys the acts of sucking, biting, and chewing, often resulting in a need to have something constantly in his or her mouth. The way cannibalism fits in is that the act of eating another human is on a high level of sexual aggressiveness. The orally fixated person gets pleasure from eating another human, both sexually and orally. Many people who have been convicted of murder and the act of cannibalism have shown to eat those close to them. Either it is a companion, a lover, or a relative that is being consumed. The reasoning behind this is that the consumer wants to remain close to whomever it is for as long as possible, and when that person dies, the consumer sees eating them as a way of reincarnation because he or she is becoming a part of the consumer, thus their life continues. Obviously, this way of thinking is psychotically disturbing and when a person is convicted of such acts, they are put into an institution for the mentally disturbed. Can we send a person to jail for committing cannibalism even though they are psychologically unstable? Or do we take the risk of sending them to an institution to be â€Å"fixed,† and slowly reintroduce them to society? The world pretends to be blind of such acts and prefers to shut away those who do them. This is not taking care of the problem. Yes, the world o f the 1800s chose to shut their eyes against the survival techniques of the Donner Party, but that did not solve the issue of how to deal with the survivors. Survivors of such a tragic incident must slowly be reintroduced into the world. They should not feel that the world is an unsafe place just because they survived. People who willingly commit  cannibalism need to see the wrongs of what they did. On the other hand, people need to see why they did it in order to fully understand the reasoning. What the western culture claims is a taboo, the African culture deems it a ritualistic rite. Today, cannibalism has been turned into a sort of joke. In the cartoons, when two men are stranded on an island, one sees the other and imagines him as a big, juicy steak, thus invoking a chase of sorts. Is that not what happens when two people truly are stranded and starving? The custom of the sea states that when a boat is wrecked, the survivors must be willing to eat whatever is available, even if it is one another. Society does not realize that jokes, shows, and books influence the thoughts of everybody. Many times people will say in a joking matter that â€Å"he tasted just like chicken,† when referring to the eating of one another. In reality, people who make these jokes may someday be faced with the choice of living or dying, and the factor that will keep them alive is eating the person who â€Å"tastes just like chicken.† As disturbing as that thought may be, it is true. Humans’ first reaction in life or death situations is to preserve their own lives. When it comes to women in motherhood, they prefer to save their children’s lives first. If a family is faced with the obstacle of living or dying, such as the Donner Party families, their first choice is going to be to live. A mother wants her children to live, to experience life, even if that means do anything possible to survive. If the family must resort to cannibalism, is it a crime? Can the human race look dow n upon one another just for surviving? It would be ludicrous to believe that people should be abolished just because they chose to live instead of succumbing to death. When boiled down, Cannibalism is essentially only in two categories: survival cannibalism and learned cannibalism. The intrinsic side of modern Homo sapiens deals with survival cannibalism and justifies its cause. The moral side of the human brain cannot fathom the reasoning behind learned cannibalism. Why the ancestors began that tradition is a mystery. Was it first started from starvation? Did the first Homo sapiens not find food and decided to turn on one another? Or was it because of their belief in magic, the belief that humans contained magical powers and by digesting their flesh they absorbed the powers unto themselves? This mystery will remain unsolved, just as the mystery of who started the oral legends in Native American cultures. The reasoning behind society’s outlaws of cannibalism, either  survival or learned, is another mystery, yet it is one that can be solved. In native cultures, such as the Caribs, cannibalism was an everyday ordeal. As time progressed, people on the western hemisphere of the world chose to become more sophisticated. This involved the abolishing of all other cultural practices, from the clothes that were worn to the rituals that were participated in. Christianity was taught throughout the world, and cannibalism fell into the gray area of sins. Only anthropologists understood the need for converging into the act of survival cannibalism, and saw the importance of understanding why it was a ritual so long ago. The society that is shown cannibalistic behavior today is horrified by it because the behavior had not been practiced for so long that even the survival technique became unspeakable. Cannibalism started out as a ritual, a rite of sorts that was common to engage in. Then it moved into a state of survival, a technique only used when one is faced with death. Now, it is considered a perverse, revolting taboo that is blasphemed and blown out of proportion by media. Can one really take an opinion on this? Who can honestly, without a doubt, know for a fact that he or she would not turn to cannibalistic behavior when confronted with starvation? No one can give an honest answer to that question until they have been put in the situation. The brain switches from living by the standards of society to the survival instinct possessed by all living creatures. In all honesty, we are no different from the wolves that will eat a member of the pack in order to live. Works Cited Burton, Gabrielle. Impatient with Desire: The Lost Journal of Tamsen Donner. New York: Hyperion, 2010. â€Å"Cannibalism.† Compton’s by Encyclopedia Britannica. 2005 ed. Capraro, Ingo. â€Å"Cannibalism ‘not a crime.’† News24. 14 Dec 2002. Ellis, Meredith A.B. et al. â€Å"The Signature of Starvation: A Comparison of Bone Processing at a Chinese Encampment in Montana and the Donner Party Camp in California.† July 2010. U of Montana College of Arts and Sciences. Stranded: I’ve Come From A Plane That Crashed on the Mountains. Dir. Gonzalo Arijon. Pro. Gonzalo Arijon. 2007. Zeitgeist video, 2008. DVD.

Saturday, January 4, 2020

Intellectual Property Information Must be Freely...

â€Å"Ask your average high school kids if they use Kazaa, and the answer is a resounding duh,† (137) according to Jennifer Peloso. Kazza, BitTorrent, and other technologies like it allow the sharing of information, all for free. There is a stark contrast in the availability of information today than there was just a few decades ago, due in large part to the internet. On the internet, all information is free. Capitalism is based on the idea that to be successful, you need to have something that others want; something that is worth money. The internet made information a commodity, bringing an end to an era where in order to create and access content, you must have money. Over the past decade and a half, the United States government has created†¦show more content†¦In order to examine the issue of copyright, we first must define what intellectual property is. Simply put, intellectual property is something you create that is unique from anything else. According to Sandip Patel, an intellectual property lawyer that I interviewed, â€Å"Intellectual property is often defined by inventions and expressive works (musical, theatrical, visual) that have an existence separable from a physical article. In the patent law context, for example, it is typically defined as a right to exclude others from making, using, or selling an article or process.† This means that this essay, for example, is copyrightable. It also means that I could prevent anyone from using this essay for their own purposes. Raymond Kurz, author of Internet and the Law, defines intellectual property as â€Å"the product of one’s intellectual endeavors. For example, inventing a new and improved widget would be an intellectual endeavor,† (1). This is considering that you have the rights to the old widget. Here lies the problem; when should I be able to improve on the old widget? Do I need to pay the original creator of the widget? Also, who owns the rights to said widget, the manufacturer or the creator? Questions like these prompted the first copyright law. The Statute of Anne, created in 1710 under the rule of Queen Anne of Great Britain, was made to protect the creatorsShow MoreRelatedEthics And Technology : Controversies, Questions, And Strategies For Ethical Computing773 Words   |  4 PagesControversies, Questions, and Strategies for Ethical Computing by Herman T. Tavani is about intellectual property disputes. Tavani defines intellectual property as an intangible form of property that is protected by a system of laws through which authors and inventors are given ownership rights over their creative works and inventions. There are four legal frameworks for protecting intellectual property. The first of these is copyright laws. Copyright laws protect authors. An author can alsoRead MoreSecurity And Stability Of Internet1469 Words   |  6 Pagesrelated to security and stability of internet, exchange of information in the scientific com munity, affordability of the Internet in the developing world, disclose of emerging issues to the general public, use and misuse of the Internet among others. Internet Software Piracy Software is the programming language and the operative system that runs a computer and allows the user to execute actions such as send and receive information through pictures, music, videos, text messages, GPS coordinatesRead More Creative Commons Essay3468 Words   |  14 Pagessharing copyright, is introduced. The paper does not analyze if creative commons is ethical or not; the answer will be yes under all ethical approaches. An ethical analysis on intellectual property, using multiple approaches, is instead presented. Technology and Legal Trend Restriction imposed by intellectual property law, for someone like Laurence Lessig, chairman is a professor of law at Stanford and founder of the Schools Center for Internet and Society, have run out of control. The restrictionRead MoreDescribe the Important Internet Properties That Affect Marketing and the Fundamental Changes the Internet Has Brought to Marketing.1157 Words   |  5 PagesDescribe the important Internet properties that affect marketing and the fundamental changes the Internet has brought to marketing. According to Strauss and Frost (2009), the Internet properties have affected the way marketing should be done and delivered to the consumers. Internet data is sent in bits and not in atoms – all the data and information are being stored and sent to the consumers in digital form. The digital form cannot be touch, tasted or smelled. 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Use or reference of famous work is permitted when it is for â€Å"transformative† or limited use. This work be considered â€Å"fair use† and many copyright infringement trials have been dismissed becauseRead MoreDishonest Linking and Framing Essay2267 Words   |   10 PagesIntellectual Property: Dishonest Linking and Framing      Ã‚  Ã‚  Ã‚   Law should govern the deceptive and unethical practices of deep linking and framing against an authors express wishes. Deep linking refers to linking to a file deep within another Web site, bypassing the front page and any intermediate pages. Inline linking refers to referencing material on an original Web site, including but not limited to images, video, or music, so that the material appears as part of the derivative site